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Access Smart Authors Wiley's For Dummies Book: "Online Identity Theft Protection for Dummies®, Power LogOn Edition" The annual cost of identity fraud in the U.S. totaled $56.2 billion according to a 2005 joint survey by the Better Business Bureau and Javelin Strategy and Research Ladera Ranch, CA — January 8, 2007 — Access Smart, LLC, the leading developer of data and security management solutions through the use of smartcard technology, announced today the release of “Online Identity Theft Protection For Dummies, Power LogOn Edition." Authored by Access Smart’s Founder and CEO, Dovell Bonnett,and published for Access Smart by Wiley, publishers of the best-selling For Dummies series, “Online Identity Theft Protection For Dummies, Power LogOn Edition" helps individuals and companies of all sizes understand how criminals steal identities, how to create and manage strong passwords through Power LogOn, how to avoid bad security habits, and what to do if victimized by identity theft. In addition to its best-selling titles sold throughout the world, the For Dummies program includes books custom-created for companies like Access Smart, LLC, which explain related topics in the trademark For Dummies fun and easy way. “Online Identity Theft Protection For Dummies, Power LogOn Edition" is available on Access Smart’s website for free with paid shipping and handling. An automatic $30 discount will be given toward the purchase price of Access Smart’s Power LogOn, a smartcard based password management system, when ordering the book and program together. Access Smart's Online Identity Theft Protection For Dummies, Power LogOn Edition" providesexpert tips on how to securely dispose of unwanted electronic devices to reasons why it is important to shred everything from company documents to pre-approved credit card offers. According to Privacy Rights Clearinghouse, more than 100 million Americans have had their personal information compromised from February 2005 to July 2006. Identity theft may cost an individual thousands of dollars, while the cost to a company may be in the millions per incident. Helpful information from “Online Identity Theft Protection For Dummies, Power LogOn Edition" provides readers with the knowledge of the many tactics criminals use to perpetrate these identity crimes, which can help readers from falling victim to identity theft. Three example tips include:
“The new federal and states privacy protection legislations now put agencies, organizations and businesses of all sizes at risk from suffering devastating direct and indirect financial losses if they compromise their employees, members or customers’ personal information. Because of this, many business owners and individuals are unaware how their password and security habits can lead to identity theft. That’s what persuaded me to write this book and create Power LogOn", said Bonnett. “Most people take the importance of computer security lightly until identity theft strikes. This book outlines how thieves rely on our poor habits; but with a few simple changes and products, one can have both protection and convenience." In September of 2003, a study from the Identity Theft Resource Center found the average time an individual victim spends restoring their identity is about 600 hours, an increase of more than 300 percent over previous studies. Pricing and Availability: Editor’s Note:A high- and low-resolution cover image, biography, data sheet, fact sheet, and HTM document of the news release is available by calling (949) 476-5005 or by visiting: www.marcompr.com/product_images/dummies_book.html About For Dummies®With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more. For information, visit Dummies.com. For Dummies is a branded imprint of Wiley. About Access Smart, LLC: Access Smart and Power LogOn are trademarks exclusively licensed to Access Smart, LLC. Other product names are either trademarks or trade names of their respective holders. ### click here for the PDF version
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